At Wordplay, we believe in the power of words to:
Inspire
Break down barriers
Raise up new ideas
Promote the common good
Make a difference in the world.
Who We Are
We are storytellers at heart.
After spending many years working in journalism, government and public relations, founder Kim Maialetti was inspired to strike out on her own. She formed Wordplay in 2007 to help people and organizations working for social good tell their stories.
Five years later, Kim met Kate Levin, who by then had spent several years working in the nonprofit sector, primarily as a fundraiser.
Over countless hours and two coasts, Kim and Kate have forged a strong and successful partnership, telling stories about causes that matter.
In our 15-year history, Wordplay is proud to have helped raise awareness of and funds for organizations big and small that are making the world a better place.
Kim Maialetti
Kim Maialetti spent the first 10 years of her career as a newspaper reporter covering local government and politics in Pennsylvania and New Jersey. She then served as deputy press secretary in the New Jersey Governor’s Office from 2004 to 2006 and worked on several successful political campaigns. Prior to starting Wordplay, Kim was an account executive with a Philadelphia-based public relations firm, where she managed a range of clients including Campbell Soup Company and the Delaware Valley Regional Planning Commission. Kim lives just outside of Philadelphia, Pa. with her husband and their strong-willed Portuguese Water Dog.
Walk-up song: Let’s Get Loud by Jennifer Lopez
Kate Levin
Kate Levin has 20 years of experience in nonprofit fundraising and communications. She got her start in the nonprofit sector with the YMCA of Greater Seattle, and began her fundraising career with Big Brothers Big Sisters of Burlington, Camden and Gloucester Counties in New Jersey. Later, Kate served as director of development with Boys & Girls Clubs of Philadelphia and the Law Foundation of Silicon Valley. Since 2017 Kate has worked as a consultant, guiding organizations on a variety of communications, marketing and fund development activities. Kate earned her master’s degree in Nonprofit Leadership from the University of Pennsylvania and is a Certified Fundraising Executive (CFRE). She lives in San Jose, Calif. with her husband and daughter and their five mischievous cats.
Walk-up song: Viva La Vida by Coldplay
Services
Wordplay, LLC specializes in copywriting and editing services for nonprofits, government agencies and businesses with a social purpose.
With extensive experience in communications, fund development, journalism and media relations, we understand how to draft compelling copy and execute strategic marketing and fundraising campaigns that appeal to a variety of constituencies, from clients to donors, customers to employees and volunteers, and of course, the general public.
Clients often turn to us to develop:
Annual reports
Articles
Brochures
Campaign counsel
Capital campaign materials
Direct mail appeals
Electronic appeals
Event invitations and programs
Grants
Letters to the Editor
Newsletters
Online and print ads
Op-eds
Political campaign materials
Rebranding materials
Remarks and talking points
Social media posts
Speeches
Video scripts
Website copy
White papers
In addition, we help clients:
Develop and execute comprehensive, strategic communications and marketing campaigns that promote programs and initiatives or product launches, resulting in increased brand awareness.
Create and execute thoughtful fund development strategies and capital campaign planning aimed at cultivating and stewarding donors and resulting in more funds raised.
We take the time to get to know our clients, and develop a clear understanding of their mission and purpose, so we are able to reflect their unique voice.
Partial Client List
Asian Law Alliance
San Jose, Calif.
Boys & Girls Clubs of Philadelphia
Philadelphia, Pa.
Growing Greener Coalition
Harrisburg, Pa.
La Raza Lawyers of Santa Clara County Charitable Fund
San Jose, Calif.
Law Foundation of Silicon Valley
San Jose, Calif.
Middle States Association of Commissions on Elementary and Secondary Schools
Philadelphia, Pa.
Natural Lands
Media, Pa.
New Jersey Conservation Foundation
Far Hills, N.J.
NJ Keep It Green
Trenton, N.J.
Partners in Animal Welfare
San Jose, Calif.
Penn Medicine Princeton Health
Plainsboro, N.J.
Pets In Need
Redwood City, Calif.
Hidden Villa
Los Altos Hills, Calif.
Respond, Inc.
Camden, N.J.
Teen Success
Milpitas, Calif.
Wordplay is based just outside of Philadelphia, Pa. and in San Jose, Calif., and we work with clients across the United States
Contact Us
Have a story to tell? Drop us a line!